Featured 3D Artist of Aug/ Sept 2008 – 3DIP

Below you can read the interview with the 3D Valley Featured Artist of August 2008 – 3DIP. With over 350 projects created for many companies mainly based in the USA, Canada, UK, Spain, France and Mexico, 3DIP is one of the largest architectural visualizations companies in Latin America. 3DIP stands for 3 Dimensional Image Projects. The interview has been answered by Tacuabé Terradas (TT) – General Manager, and Marcel Trzeinsky (MT) –Texturing Coordinator.

3D Valley Featured 3D Artist of August & September 2008 – 3DIP. With over 350 projects created for many companies mainly based in the USA, Canada, UK, Spain, France and Mexico, 3DIP is one of the largest architectural visualizations companies in Latin America. 3DIP stands for 3 Dimensional Image Projects. The interview has been answered by Tacuabé Terradas (TT) – General Manager, and Marcel Trzeinsky (MT) –Texturing Coordinator.

Gallery album of 3DIP
Website of 3DIP

Can you both tell us a bit about yourself: Who are you and what do you do in your daily life?

TT: My name is Tacuabé Terradas, I’m 31 years old. For eight years I worked in the software industry, and since one and a half year I manage 3DIP, the biggest 3D Architectural Visualization Company in Uruguay.

MT: My name is Marcel Trzeinsky, I´m 30 years old and since 1998 I work in the 3D area, at the beginning as an amateur, and since 5 years as a Professional. Nowadays I´m the coordinator of the texuring, lighting and animation department of 3DIP.

Which software packages are used by 3DIP for creating architectural visualizations?

TT: We use different ones depending on the final result we are looking for, but the Autodesk’s software products are our main tools, particularly 3D Studio Max.

Can you tell us a bit of the way you all work together on a project?

TT: We usually receive 2D information at the quotation process, and we start the modeling step of the project, which ends with the delivery of a low res preview, in order to get the approval from the customer. Next step is proceeding with the texturing part, and once ready we start with the lighting test. At this point we produce a new preview image for acceptance, and we usually receive some minor style adjustment feedback. The last step includes final lighting setting adjustments and post production, and once completed we send a last preview, the images is actually finished and we ask for the final approval, in order to start the final rendering process. Then we upload the images using our ftp service. The animations also include another step, which is the camera path approval.

Exterior Exterior 2

How much time get spent on modeling on how much on touch-ups in Photoshop?

MT: The modeling step takes around 50% of the total time, and the final touch-ups around 10% of the time involved in the creative process.

What would you say is the most important aspect when creating a realistic 3D scene?

MT: Besides the technical aspects of lighting, modeling, etc., the most important thing is to create a realistic environment, as well as natural, putting similar emphasis not only in the technical but also in the small details.

How long are your working in the industry and what was your first break?

My first steps were in the architectural area, but later I got more involved with Business Science, with a strong focus in human resources and the development of its policies. For years I believed that I wouldn’t have the chance to get back to the architectural area, due to the changes on my profile, but thanks to 3DIP I could integrate both specializations.

Lobby Samara

Can you tell us some more about 3DIP, the company you work for?

TT: With over 350 projects created for many companies mainly based in the USA, Canada, UK, Spain, France and Mexico, 3DIP is one of Latin America’s most important Design Visualization companies. 3DIP’s staff is mostly composed by young people, with high level technical knowledge and deep development of the artistic profile. We define ourselves as a company because we apply business models and efficient working process, but always leaving space to the necessary freedom and creativity of our artists. Our processes assure us that we will meet the deadlines and the quality standard we offer. But we are definitely not a “rendering factory”, because our main goal is the uniqueness of our work, based on the artistic creativity of our team.

How does it affect 3DIP that your main office is based in South America, and particularly in Uruguay?

TT: Uruguay is known as a technological pole and with one of South America’s highest educational level. Because it’s a small country, the internal market gets saturated very quickly. This fact makes that the value-added companies are focused into the international market, offering his products and services to the entire world. As a natural consequence this situation also brought a related fact: the growth of the quality standards in order to meet the needs of the most demanding international markets and keeping competitive. Due to this, in Uruguay we have the know-how to work for the entire world, high quality human resources, economic policies which allow us a high standard quality of life, together with internal cost five to ten times lower than in the USA or Europe. It’s not a wonder then that companies like the Indian giant TATA CONSULTING or international companies like SABRE are since a while the operational based here.

You’re the General Manager; can you tell us some more about your job?

TT: I would say that my main duty is to keep my team motivated, always looking to improve the quality, and then I take care of all of the usual tasks related to the General Management.

Interior 4 Hall lote 6

Which areas of your work do you enjoy the most?

TT: I enjoy the most the relationship with our team, mainly everything I do with the goal of keeping improving the capacity of them, and the relationship between them and with our company.

What is the goal of the company?

TT: We where born as a provider for other companies, even smaller companies than ours, but located inside Europe, which outsourced their work giving priority to the price instead of the quality. Since a couple of years, we are working hard to be closer to the final customer, because we have the quality and the structure to serve this demand. As an example, at 3DIP we speak five languages additional to Spanish (English, German, Portuguese, Italian and French), our Account Managers are also architects or interior designers. The 3D team is composed by specialist in Architecture, Design, Post Production, 2D, video animation and more. 3DIP atmosphere is full of creativity and art, and that allows us to handle a simple project efficiently or just to let our imagination run free and create a stunning animations.

What would be a dream assignment for 3DIP?

MT: We would love to work with the big architectural studios: Zaha Hadid, Steven Holl, Peter Eisenmann, Norman Foster, etc.

Can you tell us some about the projects 3DIP is currently working on?

MT: At this moment we are working on many projects, for example a big hotel in Mexico, an urbanization in Canada, a building tower in the US and several Norwegian houses, amongst others.


What was your favorite project you have worked on and why?

One of our biggest challenges where 2 big airport projects, both projects included rendering stills and also animation. Unfortunately we can’t give further details, because of a confidentiality agreement involved.
The big areas, with multiple buildings and different environments, request a very close and planned team work.

Do you have tips for beginning artists that wants to make it in the architectural visualizations field?
TT: Be informed, be constantly trained, forget what you have learnt, and be influenced by art and passion.

Besides 3Dvalley.com, which other graphic sites do you visit regularly?

MT: CGSociety.org, Evermotion.org, and The Gnomon Workshop

Is their something you can’t work without?

MT: Coffee and tea are Essentials! And we also have a big library of music which is always in use; the only problem is that sometimes is difficult to come to an agreement of which music should be played!

Exterior camera Exterior 7

What do you do when you are not working or creating something?

TT: In a general way, people from Uruguay are known by there close relationships and the value they gave to the family and friends (which we have in big number!), so it is usual that we enjoy with them going out for dinner or just delicious dinner with the family at home, usually with meat as the most preferred dish together with great wines and beers, three high quality product produced in our own country. In my case, I also spend time writing stories, and as a hobby I’m participating in a Literary Workshop, before that I tried playing the guitar, but the ears of the world can stay in peace, I can accept my limitations!

Christa: Thanks for your time and the interview 3DIP!

Gallery album of 3DIP
Website of 3DIP
Interviews with other artists

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